How to Advertise on Facebook?

If you want to know how to advertise on Facebook, first of all, you need to understand there’re two Facebook advertising costs models involved:-1). Cost per thousand impressions: Also known as Pay for Views, this cost model is based on the number of impressions your ad generates ? the number of times it is shown to Facebook users when they are on the site. As opposed to traditional impression-based advertising models, where you’re charged a set amount for a certain number of views, Facebook’s cost-per-thousand-impressions model allows you to set the amount of money you want to spend for every thousand views of your ad. How much you bid to spend per thousand views relative to other advertisers will then determine how often you’re ad will be shown to Facebook users. The current minimum CPM experian dispute (cost per thousand impressions) is $0.02.2). Cost per click: With this pricing model you specify the amount of money you’re willing to spend if someone actually clicks on your Facebook ads. You’re not charged each time someone simply sees your ad, only when someone actually clicks on it. The cost-per-click model also works on a bidding system, where the more you’re willing to pay per click relative to what other advertisers are willing to spend, the more your ad will be shown to Facebook users that you specify in your ad targeting. Note that the minimum cost per click for a Facebook ad is $0.01.For both of these Facebook advertising costs models, Facebook provides you with a “bid estimator” that shows you the range of bids that currently exist for your particular type of ad and ad subject.

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